If I was a government department I really wouldn’t buy adspace on news sites.
The whole key word ad matching thing often does bad things to government depts. I remember once seeing an ad for the IRD (tax dept) which was matched to an article about a massive IRD stuff up.
And if I was in the recruitment department of the NZ Police, I wouldn’t even consider advertising on news sites. There has been stories about Police misconduct (to put it very nicely) almost daily for the last couple of years.
The ‘Get Better Work Stories’ ads look REALLY inappropriate next to stories like this one.
